Privacy Policy

This privacy policy will explain how our organisation uses the personal data we collect from you when you use our website.

Topics:

What data do we collect?
Legal basis for processing your data
How do we collect your data?
How will we use your data?
How do we store your data?
Children’s privacy
Marketing
What are your data protection rights?
What are cookies?
Cookie consent
How do we use cookies?
Types of cookies we use
International data transfers
Managing your cookie preferences
Privacy policies of other websites
Privacy and risk management
Changes to our privacy policy
How to contact us
How to contact the appropriate authorities

What data do we collect?

We collect and process the following types of personal data:

Personal identification information (such as your name, email address, and phone number)
Any information you submit through our contact forms (e.g., consultation requests, questions)
Technical information, including your IP address, browser type, operating system, device type, and referral source
Usage data, such as pages visited, time spent on site, and interactions with the website

This data is collected:

Directly from you, when you fill out forms on our site
Automatically, via analytics and tracking tools

We use the following third-party services to collect and analyze technical and usage data:

Google Analytics
Squarespace Analytics

These services may use cookies, tracking pixels, and other technologies to collect information about your activity across our website and others. The data collected may be transmitted to and stored by these services in accordance with their own privacy policies.

For more information, you can review their policies here:

Legal basis for processing your data

We process your personal data under the following legal bases in accordance with Article 6 of the GDPR:

Consultation enquiries and responses: Legitimate interest - we have a legitimate business interest in responding to your enquiries about our educational consultancy services

Follow-up communications: Legitimate interest - we have a legitimate business interest in providing ongoing support and advice related to your initial enquiry (typically within one week of contact)

Website analytics (Google Analytics, Squarespace Analytics): Consent - we only collect analytics data with your explicit consent through our cookie banner

Essential website functionality: Legitimate interest - we have a legitimate interest in ensuring our website functions properly and securely

Where we process your data based on legitimate interest, we have assessed that our interests do not override your fundamental rights and freedoms. You have the right to object to processing based on legitimate interest at any time.

How do we collect your data?

You directly provide First Class Education with most of the data we collect. We collect and process data when you:

Submit a contact form to request a consultation or ask a question
Communicate with us via email, phone, or other messaging channels
Visit our website and consent to analytics and advertising cookies through our cookie banner

We do not collect data through account registration or orders, as we do not offer direct account services or sell products online.

Third-party data collection occurs only with your consent:

First Class Education may also receive your data indirectly from the following sources, but only after you have given explicit consent through our cookie consent banner:

Google Analytics: Collects anonymised or pseudonymised technical data about how users interact with our site (IP addresses are automatically anonymised)
Squarespace Analytics: Provides basic website usage statistics

Important: These third-party tracking services will not collect any data until you explicitly consent through our cookie banner. You can withdraw your consent at any time.

How will we use your data?

First Class Education collects your data so that we can:

Respond to your enquiry or consultation request
Follow up with you via email or phone to provide admissions-related advice or services (typically within one week of your initial contact)
With your consent: Understand how visitors interact with our website so we can improve user experience and content

Marketing communications: We do not send marketing emails unless you've explicitly opted in during our consultation process.

Data sharing:

We do not share your personal identification data with third parties for marketing purposes
We do not share your data with partner companies
With your consent: We share anonymised usage data with Google Analytics for advertising purposes
We do not use credit reference agencies, as we do not process purchases or payments directly on our site

How do we store your data?

First Class Education securely stores your data using Squarespace’s built-in secure hosting and the email services we use to receive form submissions (e.g., Gmail or another provider with security safeguards like 2FA and encryption).

We will retain your data for up to 24 months, or as long as necessary to fulfil the purpose for which it was collected.

Once this time period has expired, we will delete your data by:

Manually deleting email records
Clearing stored submission data within Squarespace (or integrated storage platforms such as Google Sheets)

Children’s privacy

We do not knowingly collect personal data from children under 16 without parental consent. If you believe we have collected data from a child, please contact us immediately.

Marketing

First Class Education would like to send you information about products and services of ours that we think you might like.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop First Class Education from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please click here.

What are your data protection rights?

First Class Education would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

Right to withdraw consent: Where we process your data based on consent (such as for analytics and advertising cookies), you have the right to withdraw your consent at any time. You can do this through our cookie settings or by contacting us directly.

Right to object: You have the right to object to processing based on legitimate interest. If you object, we will stop processing your data unless we can demonstrate compelling legitimate grounds that override your interests.

The right to access: You have the right to request First Class Education for copies of your personal data. We may charge you a small fee for this service.

The right to rectification: You have the right to request that First Class Education correct any information you believe is inaccurate. You also have the right to request First Class Education to complete the information you believe is incomplete.

The right to erasure: You have the right to request that First Class Education erase your personal data, under certain conditions.

The right to restrict processing: You have the right to request that First Class Education restrict the processing of your personal data, under certain conditions.

The right to object to processing: You have the right to object to First Class Education’s processing of your personal data, under certain conditions.

The right to data portability: You have the right to request that First Class Education transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us through the following channels.

Email: enquiries@firstclasseducation.org.uk

Phone: +44 7510 785527

Or write to us:

First Class Education

4th Floor, Silverstream House

45 Fitzroy Street, Fitzrovia

London

W1T 6EB

What are cookies?

Cookies are small text files placed on your device to collect standard internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technologies, but only with your explicit consent.

Cookie Consent

We use a cookie consent management system that ensures no non-essential cookies are placed on your device until you give explicit consent. When you first visit our website, you will see a cookie banner asking for your consent to different types of cookies.

Your choices:

Accept All: Consent to all cookie categories
Reject All: Only essential cookies will be used
Customise: Choose which cookie categories you consent to
Withdraw Consent: You can change your preferences at any time using the cookie settings link at the bottom of any page

Types of cookies we use

Essential cookies (no consent required)

These cookies are necessary for the website to function and cannot be switched off:

Website security and fraud prevention
Basic functionality like session management
Remembering your cookie preferences

Analytics cookies (requires consent)

These cookies help us understand how visitors interact with our website:

Google Analytics: Tracks page views, session duration, bounce rate, and user journeys (IP addresses are anonymised)
Squarespace Analytics: Provides basic website usage statistics
Purpose: Website improvement and performance optimisation
Data retention: 26 months (Google Analytics default)
Third-party access: Google LLC (USA) - data transferred under Standard Contractual Clauses

Advertising/marketing cookies (requires consent)

These cookies are used for advertising and remarketing:

Purpose: Personalised advertising, remarketing, and ad performance measurement
Data retention: Up to 2 years

International data transfers

When you consent to analytics and advertising cookies, some of your data may be transferred to countries outside the UK/EU, including the United States. These transfers are protected by:

Standard Contractual Clauses approved by the European Commission
Adequate safeguards implemented by our third-party providers
Your explicit consent to these transfers

Managing your cookie preferences

You can manage your cookie preferences in several ways:

Cookie Settings: Click the "Cookie Settings" link at the bottom of any page to update your preferences
Browser Settings: Configure your browser to refuse cookies (though this may affect website functionality)
Opt-out Tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on

Withdrawing consent: You can withdraw your consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

For further information about cookies, visit allaboutcookies.org.

Privacy policies of other websites

The First Class Education website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Privacy and risk management

We have conducted Data Protection Impact Assessments for our use of third-party tracking services. These assessments identified and addressed potential privacy risks, including:

International data transfers to the United States
Automated profiling for advertising purposes
Data sharing with Google

We have implemented appropriate safeguards, including consent management, data minimisation, and contractual protections with our third-party providers.

Changes to our privacy policy

First Class Education keeps its privacy policy under regular review and places any updates on this web page. We will notify you of any material changes by email (if we have your contact details) or through a prominent notice on our website.

This privacy policy was last updated on 31 July 2025.

How to contact us

If you have any questions about First Class Education’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: enquiries@firstclasseducation.org.uk

Call us: +44 7510 785527

Or write to us at: